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Students’ bright idea reaches final of Coca-Cola Business Challenge

Students from Lincoln UTC have reached the final of the Coca-Cola European Partners Real Business Challenge. Lucy Hebborn, Sian Parker, Lewis Drury and Cameron Forbes formed a team to develop ‘Health Kick’ a fictional new drink as part of their entry. Over 1,000 schools entered the challenge with only a select handful attending the final at Derby County Football Club’s stadium on Tuesday 7 February.

The Real Business Challenge is a national competition set by Coca-Cola European Partners. Year 9 and 10 students are asked to develop a new juice drink brand that has clear health benefits, is sustainable with a great commercial proposition and potential to raise money for the Real Business Challenge’s chosen charity partner, Special Olympics Great Britain.

One of Health Kick’s USPs proposed by the UTC team was that 15% of profits would be donated to the Special Olympics Great Britain’s Play Unified campaign. The recipe for the students’ drink featured spinach and cucumber, which will help lower cholesterol, and provide a great source of niacin and zinc, protein, and vitamins.

During the competition, students will have the opportunity to work alongside Coca-Cola business mentors on a new and exciting project to develop a range of enterprise skills and enhance their employability. Ross Little, Business Studies teacher at Lincoln UTC said:

The team have done incredibly well. They have worked very hard indeed, researching their target markets, looking at ingredients, manufacturing costs and marketing and brought it all together in a very impressive entry. It’s great news that they’ve reached the final and it should be a fantastic experience for them, working with Coca Cola’s business mentors for the day.

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